Harmoni
Harmoni is a non-profit music therapy center dedicated to helping people find their peace and healing through music. We aim to welcome people of all backgrounds and make music more accessible and personal to individuals by creating a community where individuals can freely express and experience music in their own way.
Who are we?
Harmoni is a nationally-based non-profit music therapy center dedicated to helping those who have suffered severe trauma to find their inner peace through music. Our services include in person music therapy (individually or group), benefit concert events, and a variety of music workshops and lessons. Harmoni aims to make our services as accessible to all as possible, so we do offer online services as well as in person services.
Our History
Before I could even walk, I have always been entranced by music. I refused to sleep without hearing my favorite Mozart and Beethoven songs loop on the Baby Einstein CDs as I drifted off into a peaceful night's sleep. When I was eleven, I began my career as a musician, and now twelve years later, I'm still pursuing that passion as a violinist and pianist. Growing up, I had many supporters, my grandfather being one of my biggest ones. A quiet, soft spoken, and sweet man, he truly loved music. He was always humming, singing and tapping along to every beat. For many years, he suffered from dementia and recently passed due to this disease. As he struggled through Dementia, there was always one thing that eased his mind: music. My sister and I would play for him, and it always put the biggest smile on his face and a light of life into his eyes. He even remembered many words and melodies to his favorite songs. Seeing and experiencing the positive impact that music has had on people not only with dementia, but also PTSD and several traumas, has led me to create a space for those who are suffering to find themselves and their healing again through the beauty of music.
Our Brand
The Problem
The Solution
Audience Profiles
Our target market includes adults 50+ of the middle class who have received at least a high school diploma/equivalent or a technical/occupational certificate. A majority of the people in this market will have been involved in the armed forces, craft and related trade workers, medical workers, and first responders. The primary values of this group of people include the following:
- helping others improve their quality of life gives them meaning and purpose
-religion is significant
- have introverted personalities and may tend to be closed off, but they enjoy the company of others
- desire to connect and relate to others and their inner selves more deeply
- desire to find their own peace as well as helping others on their journey to peace and healing as well
Charles Miller, Primary Audience
Charles is a 65-year-old veteran from Charlotte, NC. He has been married for 40 years and has two children. Having served in the army for many years, Charles developed PTSD at a young age and currently suffers from early stage dementia. During his time in the army, Charles loved to play the violin as a way of coping with his situation. He currently wishes to revisit his roots as a violinist to help provide positive mental stimulation and ease his mind through the power of music.
Needs:
desires to find his inner peace and help others along their journey for inner peace and healing
wants to connect and relate more deeply to others as well as himself
a safe and calming space to express himself
Core Values:
helping others improve quality of life gives him meaning
religion is a source of hope
values time with family and friends, family being the most important to him
it is important to cultivate one's mental health by finding healing in your own way
Class:
Middle class, $50,000 - $99,999
Education Level:
received a high school diploma
graduated from trade school post high school
Personality:
introvert
leader
empathetic
kind
creative
Kimberly Anne, Secondary Audience
Kimberly is a 50-year-old single mom from Harrisburg, PA. Kimberly was previously a first responder, busy juggling her job and her kids. Kimberly faced abuse in her past marriage, causing her to develop PTSD and severe anxiety. In order to cope, she is eager to learn how to build and play an instrument.
Brand Collateral
